THE BREADWINNER : 2016

‘The Breadwinner’ is a collateral of posters and a 50 seconds promotional video, visualizing the burning out of Breadwinners, as a reminder to cut out before we burn out.

‘The Breadwinner’ highlights the sustainability of our family, society, and humanity. Through the rewarding of bread, 'The Breadwinner' aims to set as a reminder, that before we get burnt out at work, we would need to cut out and set aside time for our family, through partaking a family meal. 'The Breadwinner' aims to reunite families from different facets of life, while appreciating and drawing relation to one of the oldest staple food-creation(bread) of humans.

Produced by: Stessen Chia